SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not using automatic SEO tools. It is even said that using automated tools can harm your SERPs. On the other side of the coin, search engine optimization is one of those undustries where the volume of boring routine actions is immense. Doing all of it manually is much more complex and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to decide which jobs can be performed by hand indeed, and which ones are better to apply automatically.
1) Writing content. There are a lot of products that offer automatic synonymizing of any text. There are products that even claim to create human-readable site content created totally automatically. However, until tools will start to understand the sense of a text, they won’t be able to provide a more or less natural looking automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your site, rather than throwing those money into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second important SEO task, though someone could name it the first. A quality link building needs you to scroll through a bunch of possible link partners and filtering only those sites that are highly related to your one, with a quality text and a trust rating at the same time. This task can be automated a little, since you don’t have to locate appropriate linking sites manually. Nevertheless, the final conclusion still is upon you. It is you who should measure the quality of websites and rank their relevance to your niche. Finding link partners is only 10% of a work. The rest is done manually.
3) Checking search engine rank. In short, you need this to track your efforts – whether you’re doing ok, or your activity doesn’t fit the goal. One of the most frequent mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your site isn’t listed within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to restrict search engine position checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still eat a large amount of time. And here is where the automation is really needed! With an automated SERP checker you can save a lot of of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly software, to prevent possible worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keyword synonyms related to your niche is another task that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are many methods of finding quality keywords and many of them can be dug through automatically.
So, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.